Halfway through. Nike’s origin story is much more precarious and interesting than the polished brand mythology suggests. Knight was making it up as he went for a very long time — undercapitalised, dependent on a Japanese shoe company that could cut him off at any point, running payment schemes that would make a CFO blanch.
What stands out so far: the description of the early team and the energy of building something from genuine conviction rather than investor pressure. Also the sections about Japan — the culture, the relationships, the way of doing business — are vivid in a way that most business memoirs avoid.
Will update this when I finish.